about
Happy Hour Homemaker (HHH) is a home decor boutique based out of Meridian, Idaho with a twist! Customers are able to attend private "sign parties" where they can DIY their own custom wood signs, making it a fun and interactive shopping experience. HHH also has goods available in-store for purchase from local small businesses in the surrounding Treasure Valley Area.
strategy
empath worldwide helped Happy Hour Homemaker with:
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Branding
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Social media
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Virtual event planning
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Objectives:
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Marketing take-home sign making kits in the era of social distancing via social media and videos outlining the behind-the-scenes of how to make a sign
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Promote store relaunch and grand reopening with new store inventory when restrictions allow
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results
In three months of engagement with Happy Hour Homemaker, empath worldwide:
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Developed a brand book and new logo for HHH
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Provided social media graphic templates for the client to use and change from time to time depending on seasons and specific uses
