strategy

empath worldwide helped Sistergreens:

• Increase social media engagement

• Improve social media content

• Enhance brand image and persona

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The main focus for Sistergreens was to improve social media presence and engagement, so we decided to create a Social Media Playbook. Sistergreens already had a fantastic online presence and visual identity but needed help in polishing the social media approach. The playbook includes branding strategy as well as guidelines for social media best practices, such as content buckets, a content calendar, influencer outreach protocols, and Instagram engagement and tracking. In addition to the playbook, we expanded on the influencer outreach protocols section by researching and providing a list of potential influencers for Sistergreens to contact, guidelines for influencer communications, and a tracking sheet for measuring influencer engagement. We also provided a sample campaign for Sistergreens to follow to create their own campaigns in the future as well as a sample business outreach email template.